Open User Journey Initiative

Digital experiences shape how we live, work, and connect. We believe user journeys — the ways humans move through digital environments — should be defined openly, respectfully, and for the benefit of all, in sync with the best technology available.

1. Human First

Technology should adapt to humans, not the other way around.
Only what genuinely fits, supports, and empowers people matters.
Every journey should respect human values, clarity, and well-being.

2. Open Standards

User journeys should be transparent, portable, and interoperable.
Standards that describe how people move through digital spaces must remain open and accessible as a shared public good.
Open standards enable consistency, collaboration, and broad innovation.